B2B Market by MarketPress is the first dedicated B2B solution for WooCommerce, designed to merge business-to-business and business-to-consumer sales into a single, unified platform. If you operate in Germany or Austria and want to reach both commercial buyers and end consumers without running separate stores, this plugin is built for you.
Traditional WooCommerce installations were designed primarily for B2C retail. B2B Market changes that by adding the tools wholesale and business buyers expect — individual pricing, VAT validation, tiered discounts, and flexible shipping — all while keeping your standard B2C storefront fully operational.
Expanding from B2C only to include B2B sales can significantly grow your revenue, but it often requires separate systems, manual price lists, and complex workflows. B2B Market eliminates those barriers by bringing everything into WooCommerce.
Business buyers get the experience they expect — negotiated pricing, transparent volume discounts, and straightforward VAT handling — while your retail customers continue to shop your standard storefront without interruption. You manage one store, one inventory system, and one set of orders, regardless of who is buying.
B2B Market is ideal for manufacturers, distributors, wholesalers, and retailers who want to sell directly to both businesses and consumers. Common use cases include:
B2B Market is the first plugin of its kind in the German-speaking world to fully merge B2B and B2C capabilities within WooCommerce. Rather than patching together multiple extensions or maintaining separate stores, you get a purpose-built solution that handles the unique demands of business sales — from VAT validation to role-based pricing — without compromising your retail operations.
The plugin is designed for flexibility. Whether you need simple tiered discounts or a complex multi-role pricing structure with individual shipping rates, B2B Market adapts to your business model.
Does this plugin work with existing WooCommerce products?
Yes. B2B Market integrates directly into your WooCommerce store and works alongside your current products, themes, and payment methods.
Is VAT ID verification automatic?
Yes. The plugin verifies B2B customer VAT IDs and sales tax IDs during registration, helping you stay compliant and avoid manual verification work.
Can I set different prices for different customers?
Absolutely. You can assign individual pricing to specific customers or customer roles, making it easy to honor negotiated rates or volume agreements.
Is this plugin designed for stores outside Germany and Austria?
While B2B Market meets the specific legal and logistical requirements for Germany and Austria, its core features — tiered pricing, customer roles, and individual pricing — are useful for any WooCommerce store with B2B needs.
Can I create more than two customer roles?
Yes. You can configure any number of additional customer roles, each with its own pricing, shipping, and discount settings.
If you want to grow your WooCommerce store by reaching business buyers alongside your retail customers, B2B Market by MarketPress gives you everything you need in a single, integrated solution. From VAT verification and tiered pricing to unlimited customer roles and individual shipping costs, this plugin removes the complexity of running a dual B2B and B2C marketplace. Expand your sales channels, meet your customers where they are, and unlock the full potential of your WooCommerce store today.
Transform your WooCommerce store into a thriving B2B marketplace. Sell to both business and individual customers simultaneously with individual pricing, VAT ID verification, tiered pricing, and extended discounts.Sell to B2B and B2C customers at the same timeIndividual pricing per client or customer roleAutomatic VAT ID and sales tax ID verificationTiered pricing and extended discountsFeature-based pricing and custom shipping costsConfigure unlimited additional customer rolesMeets legal and logistical B2B requirements in Germany and Austria
From multipurpose themes to niche templates
